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A new breakthrough book reveals a next-generation blueprint and strategy for merging business and technology - and provides a scorecard for CEOs and managers...

  The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success [published by AMACOM, the book publishing division of the American Management Association (AMA)] –The seamless melding of an astounding array of digital music files with a tiny, battery-free player—yes, the iPod is a marvel of modern technology. But that’s not why it’s hailed as one of the most innovative products ever, driving Apple’s impressive comeback in the personal computing arena. MP3 players with the same technology existed years before Apple introduced the first iPod. What gave the iPod its edge is the marriage of the iTunes online music service that allowed consumers to buy songs, rather than albums, with the user-friendly hardware. “In other words,” as noted business technology entrepreneur Faisal Hoque makes clear, “the business model—not the technology—is what made the iPod a tremendous success.”  Read More >>
Press
03.18.13 : Integral Leadership Reviews
Powerfully unpacks an “operational blueprint" for “categorizing, analyzing, rationalizing, and managing” the right technology to achieve business goals.
07.12.12 : Fast Company
End The Management-Tech Disconnect In 5 Steps - Our ability to manage business technology has not kept pace with our creation of new technology.
07.20.12 : CIO Digest Magazine
"Pick up The Power of Convergece as you prepare for your lunch with the CEO."
02.17.12 : China Economic Review
The Power of Convergence shows how to synchronize innovation with business
 

Reader Reviews
5.0 out of 5 stars BTM framework is elegantly simple yet comprehensive
5.0 out of 5 stars We need this now - to achieve sustained innovation
5.0 out of 5 stars Great Read for SMB Owners
 

Advance Acclaim
"It's an age old, and perennially puzzling problem: Why don't we get as much value as we should when we use technology in business contexts? Faisal Hoque and his co-authors suggest fresh answers. In the early years of this new century, this question and the search for its answers, have never been more important." - Dr. Robert D. Austin, CEO, CBS-SIMI Executive and Professor, Management of Creativity and Innovation, Copenhagen Business School

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  About Faisal Hoque
Faisal Hoque is the founder & chief executive officer of BTM Corporation, a management solutions provider that leads the industry in the convergence of business and technology management. For his commitment to business-technology convergence, CIO Quarterly magazine designated him “Mr. Convergence.” In May 2008, the editors of Ziff-Davis Enterprise named him as one of the Top 100 Most Influential People in Technology for helping organizations transform into “whole-brained enterprises.” Read More >>

Written With

Lawrence M. Walsh
is an award-winning journalist, editor and technology advisor. Read More >>

Diana L. Mirakaj
is responsible for leading global marketing and corporate development at BTM Corporation.
Read More >>

Jeffrey Bruckner
is responsible for leading knowledge and framework architecture at BTM Corporation.
Read More >>

 
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